Youngsters learn to mix business with pleasure in Axminster cake making contest

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Youngsters produced a stirring performance making and marketing muffins at Axminster last week.

Pupils from six local primary schools were at the Axe Valley Community College learning how to mix business with pleasure.

The aim of the day was for pupils to work as a company in teams of six to design, make, package and market a muffin product which could be used to help promote a charity of their choice.

Pupils got an awareness of how products are designed, manufactured and marketed in a business situation and leant that in order to be successful; they needed to work well as a team.

The day long course, a technology enterprise event, involved three stages:

* Muffin production.

* Package production.

* Marketing and accounting.

Primary schools taking part were from Shute, Beer , Axminster, Chardstock, Seaton and Hawkchurch.

Judges decided Shute Primary School had produced the best muffin product to promote its chosen charity, with Beer a close runner up.

Sara Feldman, who organised this year’s event, said: “The standard was extremely high and in some cases there was only half a mark to differentiate between them. The pupils were enthusiastic throughout and clearly enjoyed themselves.”

The winning team was awarded a baking set and individual winner certificates. They were also presented with an oversized wooden mixing spoon, which will be engraved with their school name. Beer youngsters received runners-up certificates.

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