Safer driving initiative hailed as top campaign

12:35 11 February 2013

Honest Truth campaign for Devon and Cornwall wins numerous awards at national public relations award.

A campaign to help make Devon and Cornwall’s roads safer has been hailed as the country’s top public sector campaign by the Chartered Institute of Public Relations (CIPR) Local Public Services Group.

The Honest Truth joined together several public bodies with driving schools, providing driving instructors across Devon and Cornwall with free teaching resources to help teach youngsters safer driving habits.

At the national CIPR Local Public Services Conference the project was named campaign of the year following its effectiveness in encouraging young drivers to develop better habits such as always wearing their seatbelts, not using mobile phones in the car, and lowering their speed.

It also won an award for its teaching resource booklet, which was named best publication leaflet or flyer and the partnership approach was recognised with Highly Commended status in the partnership excellence category.

The Honest Truth Partnership includes Devon and Cornwall Police, Devon and Somerset Fire & Rescue Service, Devon County Council, East Devon District Council, Peppers School of Motoring and Community Safety Partnerships from around Devon and Cornwall, all of whom work together to deliver the campaign.

The Driving Standards Agency also supports the scheme by carrying supplies of leaflets in its driving test centres.

The Chairman of The Honest Truth Partnership Board, Sergeant Olly Tayler, of Devon and Cornwall Police, said: “The results of the project are way above what we ever dreamed of, and it’s only getting bigger.

“In 20 years of roads policing I’ve never been part of a campaign like it, and it’s a great example of public services working together with the private sector for the greater good.

“All this has been achieved with around £3,500 being spent on research, design, print and evaluation. Set that against the costs of a major collision of around £1.5M in reacting, cleaning up, investigating and where appropriate prosecuting.

“If we stop just one crash from happening then this has all been worth it, not only from a financial point of view but more importantly an emotional one.

“I’ve seen families destroyed by car accidents, and through The Honest Truth we’re making a proven difference to many young drivers’ behaviours.”

Tim Borrett, of East Devon District Council, who is the project’s Board Member for Communications, added: “We’re extremely proud to be recognised by the only Chartered body for Public Relations in the UK. These are tight times when people quite rightly scrutinise public sector spending on communications. Hopefully we’re proving that well researched and evaluated communications work can make a real and positive difference to people’s lives and the public purse.

0 comments

Other News Stories

Thursday, December 18, 2014
Exmouth Mayor Bill Nash hands over this years Mayors charity cheque to Helen Crossfield of The Samaritans. Ref exe 9996-50-14TI. Picture: Terry Ife.

Exmouth’s Christmas Cracker – and other events around the town – has raised more than £1,500 for the local branch of The Samaritans. Exmouth mayor, Councillor Bill Nash, presented Helen Crossfield, branch manager of Exeter, Mid and East Devon Samaritans, with a cheque at the town hall’s recent Christmas party.

Read more
Thursday, December 18, 2014
Show of Hands double bassist Miranda Sykes and mandolinist Rex Preston are one of the highlights of Otterton Mill's spring music season.

East Devon’s Otterton Mill has announced the line-up for its spring music season.

Read more
Wednesday, December 17, 2014
Laser sailing boats.; Photo by Simon Horn Ref shsp 9302-34-10SH

It’s been a quiet time on the water lately for all at Exe Sailing Club, as the wind has not played ball, writes Rex Frost.

Read more
Monday, December 15, 2014
Football generic picture

Exeter City Football Club has announced that, owing to a variety of reasons, the need to secure a loan from the PFA to assist cash-flow over the short term will not now be necessary, writes Richard Dorman.

Read more

Local Weather

Overcast

Overcast

max temp: 11°C

min temp: 10°C

Most Read News

Photo Orders
Competitions
Subscriptions
Facebook
Family notices

Digital Edition

Image
Read the Midweek Herald e-edition today E-edition
Honiton�s trusted business finder