Safer driving initiative hailed as top campaign

12:35 11 February 2013

Honest Truth campaign for Devon and Cornwall wins numerous awards at national public relations award.

A campaign to help make Devon and Cornwall’s roads safer has been hailed as the country’s top public sector campaign by the Chartered Institute of Public Relations (CIPR) Local Public Services Group.

The Honest Truth joined together several public bodies with driving schools, providing driving instructors across Devon and Cornwall with free teaching resources to help teach youngsters safer driving habits.

At the national CIPR Local Public Services Conference the project was named campaign of the year following its effectiveness in encouraging young drivers to develop better habits such as always wearing their seatbelts, not using mobile phones in the car, and lowering their speed.

It also won an award for its teaching resource booklet, which was named best publication leaflet or flyer and the partnership approach was recognised with Highly Commended status in the partnership excellence category.

The Honest Truth Partnership includes Devon and Cornwall Police, Devon and Somerset Fire & Rescue Service, Devon County Council, East Devon District Council, Peppers School of Motoring and Community Safety Partnerships from around Devon and Cornwall, all of whom work together to deliver the campaign.

The Driving Standards Agency also supports the scheme by carrying supplies of leaflets in its driving test centres.

The Chairman of The Honest Truth Partnership Board, Sergeant Olly Tayler, of Devon and Cornwall Police, said: “The results of the project are way above what we ever dreamed of, and it’s only getting bigger.

“In 20 years of roads policing I’ve never been part of a campaign like it, and it’s a great example of public services working together with the private sector for the greater good.

“All this has been achieved with around £3,500 being spent on research, design, print and evaluation. Set that against the costs of a major collision of around £1.5M in reacting, cleaning up, investigating and where appropriate prosecuting.

“If we stop just one crash from happening then this has all been worth it, not only from a financial point of view but more importantly an emotional one.

“I’ve seen families destroyed by car accidents, and through The Honest Truth we’re making a proven difference to many young drivers’ behaviours.”

Tim Borrett, of East Devon District Council, who is the project’s Board Member for Communications, added: “We’re extremely proud to be recognised by the only Chartered body for Public Relations in the UK. These are tight times when people quite rightly scrutinise public sector spending on communications. Hopefully we’re proving that well researched and evaluated communications work can make a real and positive difference to people’s lives and the public purse.

0 comments

Other News Stories

Yesterday, 18:30
Computer

Anyone who can help should get in touch with steering group vice-chairman Jackie Wadsworth.

Read more
Sunday, May 24, 2015
Dan Lavery of the Devon Freewheelers. Ref exe 1231-13-15SH. Picture: Simon Horn

Dan Lavery is determined Devon Freewheelers will help save lives – as a Belfast ‘hidden hero’ undoubtedly helped saved wife Shelley’s life in 2005.

Read more
Saturday, May 23, 2015
Sam Bader

Dad-of-one Sam Bader, 28, who grew up in Ottery St Mary, supports Devon Freewheelers by sponsoring one of the motorbikes, Bravo One.

Read more
Friday, May 22, 2015
EDDC's Knowle HQ. Ref shs 7705-15-12SH Picture: Simon Horn

Independent councillors call for extraordinary meeting to debate the office relocation

Read more
Friday, May 22, 2015
Checks were carried out by police at Honiton Tesco as part of a drive to cut down on defective vehicles. PC Steve Lee with Tesco staff Michael Williams, Mark Dowell, Angela Lockyer and Naomi Curtis. Ref mhh 6528-21-15AW. Picture: Alex Walton

The activity was part of Operation Mascot, the rural East Devon policing sector’s initiative to tackle travelling criminals, address driving offences and improve road safety.

Read more
Friday, May 22, 2015
First year Sixth Form students Mikey Rose, Brad Burraston and Tom Broderick

Axe Valley Community College sixth formers selected to take part in for philosophy, politics and economics programme

Read more
Friday, May 22, 2015
Dan Lavery of the Devon Freewheelers. Ref exe 1256-13-15SH. Picture: Simon Horn

Devon Freewheelers founder Daniel Lavery will do whatever it takes to keep his lifeline service on the road so other families can receive the same help and care that saved his wife’s life.

Read more
Thursday, May 21, 2015
Seaton Wetlands

Money raised will to towards the management of the nature reserve

Read more
Thursday, May 21, 2015
The Beviss & Beckingsale team. Photo by Matt Austin.

The law firm has recently taken over the entire ground floor of The Manor House, in High Street.

Read more
Thursday, May 21, 2015
Devon County Show 2012. Picture by Alex Walton. Ref exe 9931-20-12AW. To order your copy of this photograph, go to www.exmouthjournal.co.uk and click on Myphotos24

Organisers of the Devon County Show are putting the final touches to the county’s largest annual event, which opens today (Thursday) and runs until May 23 at Westpoint, Exeter.

Read more

Local Weather

Overcast

Overcast

max temp: 14°C

min temp: 11°C

Most Read News

Great British Life


Great British Life
Family notices
Advertise in the paper
Submit a Story
Submit a Story
Buy Photos
Competitions
iwitness24
Facebook
Twitter
Google Plus Page
Family Notices 24

Digital Edition

Image
Read the Midweek Herald e-edition today E-edition



Honiton's trusted business finder