Safer driving initiative hailed as top campaign

12:35 11 February 2013

Honest Truth campaign for Devon and Cornwall wins numerous awards at national public relations award.

A campaign to help make Devon and Cornwall’s roads safer has been hailed as the country’s top public sector campaign by the Chartered Institute of Public Relations (CIPR) Local Public Services Group.

The Honest Truth joined together several public bodies with driving schools, providing driving instructors across Devon and Cornwall with free teaching resources to help teach youngsters safer driving habits.

At the national CIPR Local Public Services Conference the project was named campaign of the year following its effectiveness in encouraging young drivers to develop better habits such as always wearing their seatbelts, not using mobile phones in the car, and lowering their speed.

It also won an award for its teaching resource booklet, which was named best publication leaflet or flyer and the partnership approach was recognised with Highly Commended status in the partnership excellence category.

The Honest Truth Partnership includes Devon and Cornwall Police, Devon and Somerset Fire & Rescue Service, Devon County Council, East Devon District Council, Peppers School of Motoring and Community Safety Partnerships from around Devon and Cornwall, all of whom work together to deliver the campaign.

The Driving Standards Agency also supports the scheme by carrying supplies of leaflets in its driving test centres.

The Chairman of The Honest Truth Partnership Board, Sergeant Olly Tayler, of Devon and Cornwall Police, said: “The results of the project are way above what we ever dreamed of, and it’s only getting bigger.

“In 20 years of roads policing I’ve never been part of a campaign like it, and it’s a great example of public services working together with the private sector for the greater good.

“All this has been achieved with around £3,500 being spent on research, design, print and evaluation. Set that against the costs of a major collision of around £1.5M in reacting, cleaning up, investigating and where appropriate prosecuting.

“If we stop just one crash from happening then this has all been worth it, not only from a financial point of view but more importantly an emotional one.

“I’ve seen families destroyed by car accidents, and through The Honest Truth we’re making a proven difference to many young drivers’ behaviours.”

Tim Borrett, of East Devon District Council, who is the project’s Board Member for Communications, added: “We’re extremely proud to be recognised by the only Chartered body for Public Relations in the UK. These are tight times when people quite rightly scrutinise public sector spending on communications. Hopefully we’re proving that well researched and evaluated communications work can make a real and positive difference to people’s lives and the public purse.

0 comments

Other News Stories

07:00
The Colyton physics  students

Georgia Stidwell, 16, from Colyton, has won second prize in the University of Birmingham’s Young Geographer Photography Competition.

Read more
Yesterday, 16:30
Honiton's Denhay Farm is on a winning streak.

Denhay Farm, at Broadoak, enjoyed a clean sweep - winning gold for each product entered in the awards, including its new dry cured smoked and unsmoked gammons.

Read more
Yesterday, 11:30
Axminster primary sports day. Ref mha 9552-26-15TI. Picture: Terry Ife

‘Glorious’ was how organisers described the weather for the event which was well supported by family and friends.

Read more
Yesterday, 07:00
Pupils have been preparing for Bugsy Malone.

It was smiles all round at The Axe Valley Community College textile department as pupils and staff have been going back in time.

Read more
Saturday, July 4, 2015
South West Water headquarters. Ref mhh 0001-27-15AW. Picture: Alex Walton

South West Water’s treatment plant at Dunkeswell, near Honiton, was already scheduled for improvement works when discharges breached agreed limits during the summer of 2013.

Read more
Saturday, July 4, 2015
Iain Chubb

Around 1,800 households in the two areas will be able to recycle more during the trial, which starts in September, as the council is adding cardboard and mixed plastics.

Read more
Friday, July 3, 2015
Enjoying the cakes at Littletown primary school's fete. Ref mhh 9669-27-15TI. Picture: Terry Ife

A lashing of wet weather failed to dampen spirits at Littletown Primary Academy in Honiton, which held its summer fete last week. Instead, organisers simply held the fun indoors.

Read more
Thursday, July 2, 2015
Honiton's new neighbourhood beat manager PC James Mackay.

PC James Mackay, of Devon and Cornwall Police, is set to join the Honiton team as neighbourhood beat manager on Monday, July 13.

Read more
Thursday, July 2, 2015
Combe House in Gittisham. Ref mhh 9749-27-15TI. Picture: Terry Ife

Ken and Ruth Hunt have spent the last 17 years welcoming guests to Combe House, a Grade I listed Elizabethan Manor with an award-winning restaurant.

Read more
Thursday, July 2, 2015
Children's author, Laurence Anholt, met with Axminster library supervisor - Sarah Jones and Book Track award winners, Louisa Dare, Christopher Parker and Chirathi Nanayakkara. Ref mha 9864-26-15AW. Picture: Alex Walton

Christopher Parker, seven, Louisa Dare, six, and Chirathi Nanayakkara, nine, have now completed the challenge twice.

Read more

Local Weather

Partly Cloudy

Partly Cloudy

max temp: 17°C

min temp: 14°C

Most Read News

Great British Life


Great British Life

Family notices
Advertise in the paper
Submit a Story
Submit a Story
Buy Photos
Competitions
iwitness24
Facebook
Twitter
Google Plus Page
Reader Travel

Family Notices 24

Digital Edition

Image
Read the Midweek Herald e-edition today E-edition



Honiton's trusted business finder