Axminster celebrity chef launches TV fish fight

PUBLISHED: 14:31 11 January 2011

Hugh Fearnley Whittingstall. Picture courtesy Channel 4

Hugh Fearnley Whittingstall. Picture courtesy Channel 4

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Hugh Fearnley Whittingstall wants people to eat different kinds of fish

AXMINSTER celebrity chef Hugh Fearnley Whittingstall launches his latest campaign to save the world’s diminishing fish stocks on Channel 4 TV tonight (Tuesday January 11) starting at 9pm.

Hugh heads out into the North Sea in search of cod and to campaign against the waste of precious food resources.

Three years ago, the goodlife cook galvanised public opinion when he launched his initiative to create greater awareness about chickens. Now he sets out to understand what is happening to Britain’s fishing industry.

It is well known there is a problem in the oceans. Hugh wants to find out what is going on at the industrial end of our fisheries. And what he finds is that its not just bad - its mad, say the prrgramme makers.

What Hugh discovers is that up to half the fish being caught in the North Sea is being thrown back into the sea dead, because of what he believes are crazy EU rules.

Hugh launches his most ambitious campaign yet, to try and put an end to this shameful practice. It’s a fight which will take to some dark and unexpected places - not least the corridors of power in Brussels.

In an effort to encourage the nation to eat different kinds of fish, and so relieve the pressure on the cod, tuna and salmon, Hugh and his Head Chef Tim launch an audacious campaign to revolutionise the chippy.


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