Bumper sales at The Original Factory Shop
Like-for-like sales rose by 4.2 per cent in run-up to Christmas at Honiton store.
A discount chainstore beat the economic downturn in the run-up to Christmas, reporting a 4.2 per cent increase in like-for-like sales at its Honiton branch.
In total, sales at The Original Factory Shop, in Lace Walk, rose by 11 per cent over five weeks.
Sales of sweets and seasonal confectionery rose by 17 per cent, personal care gift items by 14 per cent, pet accessories by 12 per cnet and ladies’ clothing by 10 per cent.
Sales of toys, stationery and craft items also rose - by 12 per cent.
Store manager Deborah Lowson said: “We had a really good Christmas this year, particularly in women’s fashion and gift items We saw sales strengthen as December progressed.”
The company says its flexible buying model allows it to respond quickly to differences in the weather.
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Sales of Wellington boots were down 50 per cent in December, but purchases of outdoor toys rose by 200 per cent.