Devon and Cornwall police have launched its latest drink and drug driving campaign over the festive period.

YOUNG men will be the main target of a Christmas drink and drug campaign by Devon and Cornwall Constabulary.

The Christmas campaign, which has been launched today, will target young men in their late teens and early 20s, who are more likely to be killed or seriously injured due to drink and drug driving over the festive period.

The month long 2010 drink and drive campaign has been launched by Devon and Cornwall Police in conjunction with the Association of Chief Police Officers.

Chief Inspector Richard Price said: “We will do everything we can to prevent death and serious injury off the roads but motorists must take a more responsible approach and, if they do not, the consequences are extremely serious.”

During the campaign anyone involved in a collision will be breathalysed.

Those convicted of drink and drugs driving can expect to be banned for at least 12 months, receive a fine of up to �5,000 and six months in prison.

Collisions, which result in a fatality, where a driver is under the influence of alcohol, can carry a penalty of up to 10 years in prison.

Chief Inspector Price added: “It is our job to catch and prosecute those who drive whilst under the influence of drink and drugs but we are hoping that this campaign will make anyone tempted to think again.”