Hospiscare unveils new logo

PUBLISHED: 17:00 13 August 2015

Staff and volunteers at the Exeter hospice where the new signs have gone up. They will soon by put up at King's House in Honiton.

Staff and volunteers at the Exeter hospice where the new signs have gone up. They will soon by put up at King's House in Honiton.

Archant

The charity's orange sunshine emblem has been replaced with a colourful tree, which the cause says reflects its growing services.

Hospiscare has unveiled a fresh new logo.

The charity’s orange sunshine emblem has been replaced with a colourful tree, which the cause says reflects its growing services. Hospiscare has also revealed a new strapline: “Caring in the heart of Devon - because every day matters.”

A spokesman for the charity said: “The logo is cheerful and happy, mirroring the positive and enriching work carried out by Hospiscare doctors and nurses, who provide high-quality, free, professional care and support monthly for 700 patients and their families, 365 days-a-year, across Exeter, East and Mid Devon.

“Hospiscare staff are the experts in end-of-life care offering dignity and comfort to people nearing the end of their lives.

“The refreshed brand will help create a stronger identity in

an increasingly competitive

charity market. It will also increase our fundraising capacity and raise awareness of Hospiscare with potential funding partners.”

The charity is now focusing on increasing its fundraising efforts to cover rising costs, which have come from its new £1.2million day hospice in Honiton, more nurses and two new projects offering more help to patients.

For more information about Hospiscare, visit www.hospiscare.co.uk or call 01392 688000.

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