Lingerie brand offers ladies of Colyton free kit to celebrate the Laundry Revolution
- Credit: Archant
A popular lingerie brand has celebrated the rebellious nature of Colyton by offering the town’s ladies a free set from its newest collection.
Chantelle Lingerie is teaming up with De Bora of Exeter to offer the gift to the ladies of Colyton, which the company cheekily says they can display on their washing lines this summer.
It comes after Colyton mum Claire Mountjoy sparked headlines around the world after receiving an anonymous note criticising her decision to dry her washing in public.
A spokeswoman for Chantelle Lingerie said: “If this week has taught us anything it’s that hanging one’s smalls outdoors is still a rather touchy subject.
“And we think it’s safe to say the most curtain-twitching worthy items on the line are bras and briefs.
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“All the more reason to invest in a beautiful lingerie set to give your neighbours something to look at!”
The offer is open to the first ten women who come into the boutique store from Monday, June 18.
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There, they will receive a fitting and a preview of the new AW18 collection to select their favourite set.
The women of Colyton are required to bring a copy of their ID which has proof of their address in order to qualify for the free set.
Claire received the anonymous note which claimed to be ‘on behalf of local businesses and your neighbourhood’, asking her not to hang her washing out the front of her house.
The note said: “We all try hard to keep our lovely town thriving and looking good.
“The visitors walk up Dolphin Street from the tram and your terrace is a prime location.
“While we understand you have a small house with no outside room... would you please consider using a tumble dryer or hanging the washing indoors.”
Claire posted the note to Facebook earlier this week, sparking uproar from outraged community members.
Residents have since replied by hanging their washing outside their homes, a move Claire’s children have coined the ‘laundry revolution’.
The story has captured the nation’s imagination and thrusted the sleepy town into the national – and international – spotlight.
Claire said: “I think it is so lovely that I live in a community that’s so supportive of me and doing something that people have done for generations.
“The community response has been amazing - the rebellious nature of Colyton has come to the fore and the laundry revolution has begun!”