M&S launches Shelter appeal

PUBLISHED: 12:22 24 November 2008 | UPDATED: 22:39 15 June 2010

Marks & Spencer stores across the South West are urging customers to help raise vital money for its annual Shelter appeal to support families facing a future threatened by bad housing and homelessness.

Marks & Spencer stores across the South West are urging customers to help raise vital money for its annual Shelter appeal to support families facing a future threatened by bad housing and homelessness. With repossessions predicted to rise to 45,000 by the end of the year, it has become more important than ever this Christmas to raise money for the vital work Shelter carries out to help struggling homeowners and those affected by bad housing.M&S has launched a range of limited edition Christmas Food to Go products, plus for the first time special edition Shelter products can be enjoyed in M&S Cafes across the South West. A selection of Christmas cards is also available. M&S will make a donation* to Shelter every time its customers choose to buy one of the specially labelled products.Over the last four years M&S customers have raised more than £1.6 million for Shelter - enough money to help 16,000 families with housing problems. This year M&S is urging customers to support the appeal to help increase this total to £2 million.Berni Moir, Trading Area Marketeer at M&S, said: "This is the fourth year that we have worked with Shelter in the run-up to Christmas and we always receive an enormous amount of support from our customers."This year we have an even bigger selection of limited edition festive products- making it even easier for customers to help. For the first time customers can pop into an M&S Cafe and treat themselves with proceeds going to Shelter too."Adam Sampson, Chief Executive of Shelter said, "The money M&S customers have already raised has made a huge difference to families experiencing housing problems. It has enabled us to provide vital services for families who are facing homelessness; living in overcrowded conditions or need help finding a decent home."Shelter's helpline has seen a rise in repossessions calls of almost 167 per cent in the last 6 months. Now, more than ever, it is important that we have enough funds to help as many people possible. By simply buying a specially labelled Shelter product from the M&S Christmas range you can help families facing an uncertain Christmas."The special Shelter range includes a number of items perfect for a festive lunch, such as Turkey Stuffing and Bacon Feast sandwiches, mince pies and delicious Christmas Cranberry Burst smoothies.Products are now available from Marks & Spencer stores across the UK.


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