New team to promote Lyme’s attractions
- Credit: Archant
Plans to better market the resort is one of the town council’s key objectives
Promoting Lyme Regis’s extensive visitor attractions will be the focus of a new group.
Anyone interested in helping to publicise the town to tourists is invited to the Langmoor Room at the Marine Parade Shelters on Wednesday, March 9, at 7pm.
Although the event will be hosted by the town council, it will be an informal meeting, open to all.
The idea of establishing a new team to better market and promote Lyme Regis is one of the town council’s objectives for 2015 to 2020.
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It is hoped a core group of people will be formed to take publicity projects forward, calling on others when their expertise might be needed.
Cllr Cheryl Reynolds, who is chairman of the council’s tourism and economic development committee, said: “Tourism is the lifeblood of our community, so it’s essential for the town to effectively promote Lyme Regis to visitors to sustain and enhance our primary industry.
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“Lyme Regis is already popular with many national and international tourists, as well as day-trippers from within the region, but we can always do more to raise the profile of the town.
“We particularly want to encourage visitors to come to Lyme Regis in the shoulder season, when our local businesses could do with a boost.
“I’m sure there are many people living and working in Lyme Regis who have ideas about how we can promote the town to a wider audience and the expertise to make it happen.
“We hope to see as many of those people as possible at the meeting next week so we can work together to achieve a common objective.
“Although the town council is facilitating the team and has set aside a budget to support it, this is not a council committee and will have none of the formalities of council meetings.”
Anyone who is unable to attend the meeting on March 9 but would like to get involved can contact the town council office on 01297 445175 or email firstname.lastname@example.org.