Popular Honiton cookshop will cease trading by end of August

PUBLISHED: 15:45 13 July 2018

Wendy Le Masurier of Wendy's Cookshop, which is closing at the end of August.

Wendy Le Masurier of Wendy's Cookshop, which is closing at the end of August.


A popular Honiton cookshop will be closing for good at the end of August, its owner has revealed.

Wendy Le Masurier, who is the face of her well-known store, Wendy’s Cookshop, will be closing down her business by August 31.

Wendy said her store, which opened on September 3, 2011, has received ‘amazing support’ from the community, but she has been forced to call time on her venture.

She added: “We forecasted the next six months and it is just not viable. The positivity we have had from everyone in the last seven years has been amazing.”

The end of Wendy’s Cookshop will be a big blow to Honiton’s high street, which was already rocked by the recently-announced closure of The Honiton Toy Shop.

Wendy said: “The first five years were fantastic.

“However, in the last two years, we have started to struggle.

“Something has changed in people’s shopping habits.”

Wendy said the shop has a ‘fantastic core group’ of people who have kept it going and supported it since its opening.

But she has accepted more and more people are taking to ordering products online.

She added: “Everyone’s way of shopping different though.

“I do not blame anybody because life is short and everyone is so busy.

“The culture of coming in for a day’s shopping is going.

“I think there is a bulk of people between 25 and 45 who are working all hours God sends and their lives are busy.”

Wendy is now planning to take a part-time job so she can spend some more time her three-year-old son Harry in their home town of Axminster.

She said her unit, once empty, will provide a great opportunity for any prospective business to move into.

Wendy added: “People have been looking. It is such a good location.

“I really hope someone takes it on. There is no reason that is can not be a fabulous shop - but I do think it needs someone who is doing something unique.”

Wendy would like to thank every customer who has supported her shop, adding: “Everyone’s support has been fantastic. But unfortunately, in business, you have to think with a business head on.”

A closing down sale at Wendy’s Cookshop will be announced in due course.

On Saturday, July 21, the store will host a junior cake competition.

The theme is Devon holidays, with Mayor Henry Brown and town crier Dave Retter judging.

Call the cookshop on 01404 45940 for more details.

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