Proud to Care campaign aims to boost recruitment of carers right across the county

PUBLISHED: 17:00 07 September 2017

Could You Care campaign.

Could You Care campaign.


Thousands more carers will be needed in the years ahead to look after Devon’s ageing population.

Thousands more carers will be needed in the years ahead to look after Devon’s ageing population.

As part of the Herald’s new #couldyoucare series in conjunction with our Archant sister papers, we will be putting the spotlight on the adult social care industry, the challenges it faces and the need to recruit.

We will look at what it means to work in the care sector, meet people just starting out in their careers and those in specialist roles.

We will meet those they care for as well as the unpaid carers looking after friends or relatives.

South West group editor Andy Keeble said: “Adult social care is something all of us will experience during our lifetimes.

“That’s why we want to highlight the fantastic work of carers, both paid and unpaid, and bring you the human stories behind the headlines.”

There are currently
196,000 people aged 65 or over in Devon, but that is expected to rise by a quarter to almost 250,000 by 2030.

More than 28,000 people aged over 65 provide unpaid care to a partner, family member or other person.

By 2030, almost 109,000 adults will be living with a serious disability, mental illness
or condition that could require

Across the South West, it is thought an extra 30,000 new care jobs will be needed by 2025.

Our spotlight on care comes as Devon County Council (DCC) and 15 other councils launched the Proud to Care South West campaign to boost recruitment.

There are some 9,000 adult social care vacancies across the region at any one time.

DCC principal social worker Geraldine Benson said: “We want the incredible people who work in the care sector to feel proud of their vocation.

“We want people to see it has great career prospects, with opportunities for progression in care and health including nurses, social workers and registered care managers.”

Do you work in care? Are you or a relative receiving care? Share your story – email or call 01392 888501.

Find out more about caring careers at

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