Slimming just got easier in East Devon

PUBLISHED: 13:56 22 December 2008 | UPDATED: 22:48 15 June 2010

Obesity is a mounting health problem locally and worldwide. More than 1 billion adults globally are overweight, and at least 300 million are obese, according to the World Health Organization.

Obesity is a mounting health problem locally and worldwide. More than 1 billion adults globally are overweight, and at least 300 million are obese, according to the World Health Organization. Every January millions of people in the UK make a New Year's resolution to lose weight. Seventy five per cent of adults make weight loss their number one aim, but most have given up by the end of the month. Despite the resolutions and the costs to health, many slimmers will have given up their dreams of leading a healthier lifestyle by the end of the January.But it needn't be that way. Researchers at Slimming World, the UK's leading weight loss organisation, have identified that if slimmers are successful in losing weight in their first six weeks, they're far more likely to carry on and lose weight in the long term. The motivation of a great start in those crucial first six weeks is strongly linked to would-be slimmies reaching their ultimate target weight and the longer they keep going to their Slimming World group the more likely they are to stay at their dream weight long term. So Slimming World has created a brand new eating plan designed to give slimmers the best possible start to their weight loss campaign in those early weeks. And slimmers in Honiton, Sidmouth and Ottery St Mary have the chance to try it for themselves this month, when the new Extra Easy plan launches in all Slimming World groups. Now in its 40th year, Slimming World has for decades been the most advanced slimming organisation offering a cleverly constructed package of a flexible eating plan (which the company calls 'Food Optimising') and an easy to start activity programme combined with warm and friendly group support. It's a unique combination that helps individuals choose a weight loss solution that best fits with their lifestyle so they can make it a new everyday healthy routine. Slimming World's research team are constantly reviewing what is most likely to help members achieve lasting success and they're very excited about the launch of Extra Easy.Nutritionist Jacquie Lavin PhD told us, "There's so much conflicting advice these days about how to lose weight, and our new plan cuts right through it all to give a really easy, flexible start to every slimmer's journey. It's easy to follow with loads more choices, no measuring and no counting. And because it's based on basic everyday filling foods it fits easily with the family whatever their lifestyle too. In trials members had great results on the scales - as well as saving money on their weekly shopping bills too! Sharon Grove, local Slimming World Consultant is also thrilled about the new plan and its flexibility. "It's a really easy, achievable way to get started on a weight loss campaign. I'm looking forward to welcoming new members to my Honiton group to give it a go."During trials members who tried the new plan were enthusiastic about its flexibility and adaptability. They report that because it is so easy to follow, with no weighing or measuring, plenty of choice and enough freedom to still enjoy a glass of wine or chocolate it is easier than ever to stick to.To learn more about Slimming World's new Extra Easy plan and the company's 40th anniversary celebrations, call Sharon on 07963337178 or come along to The Honiton Community College on Tuesdays @ 5.30 pm for a very, warm welcome and a great start to your slimming journey.To find out more about Food Optimising or about Slimming World groups in East and Mid Devon please call Sharon on 07963337178 or visit or call 0844 8978000.

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