Swim firm makes a splash

PUBLISHED: 09:00 28 April 2012

Water Babies co-founder Paul Thompson poses for pictures to celebrate the company's 10th anniversary.

Water Babies co-founder Paul Thompson poses for pictures to celebrate the company's 10th anniversary.


Water Babies celebrates 10 years in business.

A leading organisation based in Honiton has been making a splash across the country, becoming the world’s largest baby swimming specialists.

Now Water Babies is celebrating 10 years in business this June.

The franchise teaches 28,000 babies to swim each week and was set up by Paul Thompson and his wife, Jess. It all started in Ilkley, West Yorkshire, and grew from there.

“It is amazing to be celebrating our 10th anniversary. It has gone incredibly quickly,” says Paul.

“We never thought it would grow to the world’s largest baby swimming company.”

To celebrate the occasion Water Babies will be holding an anniversary party to mark the occasion. Before setting up Water Babies Paul left his job to become a stay at home dad and spend more time with his daughter, and was inspired after taking his daughter to swimming classes.

“I had no plan to set up a company but here we are.

“We started it all with a few baby swimming classes and it just grew and grew.”

Water Babies has got 44 franchises across the country and “we are still growing” says Paul.

The company is currently expanding into Ireland.

“We have been very successful growing there despite one of the worst recessions,” he adds.

Water Babies has even spread as far afield as Australia with calls to spread even further.

“The secret of our success is down to a few things – we are really passionate about what we do and we have incredible, passionate clients,” says Paul.

“We go the extra mile and do a lot for people.

“We are really professional and a very ethical company – it is about people becoming the best they can be.”

He added: “We are very proud to work in Devon. We have brought jobs for local people.”

The company will be looking to expand its range of programmes in the future to include pre-birth classes, as well as building upon its existing underwater programmes, and re-branding its image.

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