The Honiton edition of the Midweek Herald will go pink tomorrow - to promote the event.

More than 121 businesses and organisations in the town are supporting the initiative, part of a pilot project.

Honiton and District Chamber of Commerce and Industry has spearheaded the event on behalf of the charity after Honiton was chosen to trial the pink initiative.

“Support has come from across the community,” said Margaret Lewis, the chamber’s secretary.

She has personally visited nearly every business in Honiton to promote the event and says she has been overwhelmed by people’s support.

“I’ve got 121 businesses and organisations signed up and I’ve still got a few more to go and see,” she told the Midweek Herald.

“The response has been really, really good.”

Turn Honiton Pink will be launched with a major fund-raising drive for Cancer Research UK at Allhallows Museum on Friday, from 6pm to 8pm.

Everyone is invited to attend the pink-themed event.

Pink window displays and a host of events will be taking place across the town on Saturday, involving everyone from those at Honiton Community Hospital to bank and shop staff and Honiton Tourist Information Centre.

Honiton Twirlstars will be performing a pink-themed routine outside St Paul’s Church during the morning.

The Red Cow is supporting Turn Honiton Pink with live music and a raffle and Honiton Conservative Club is to stage a bingo and raffle.

Events will also be taking place at St Paul’s Church and Honiton Methodist Church.

Shoppers are being encouraged to wear pink in support of the occasion.

The Midweek Herald has supported Turn Honiton Pink by changing the colour of its masthead for this week only - to promote awareness.

Thanks to the advertisers on page 8, we will also be making a donation to Cancer Research UK.

See you on Saturday in Honiton!