Use the School Run Code
PUBLISHED: 11:31 28 November 2008 | UPDATED: 22:41 15 June 2010
Children from Feniton Church of England Primary School were given an important lesson in road safety, courtesy of Jet and its new 'School Run Code'.
Children from Feniton Church of England Primary School were given an important lesson in road safety, courtesy of Jet and its new 'School Run Code'.To help parents and children make the school run safer, Jet has teamed up with road safety charity Brake to develop the School Run Code, an initiative to raise awareness of road safety issues when children arrive at or leave school. The Code was launched at Feniton Church of England Primary School. Other schools in the area will also be receiving the new Code plus special activity packs for pupils.The School Run Code contains a list of simple do's and don'ts and other road safety guidelines for parent drivers and stresses the importance of observing the yellow zig zag lines outside of schools. To help make this understood by children and their parents, Jet is using two bright yellow robot characters called Ziggy and Zaggy. The characters feature on educational leaflets spelling out the benefits of the Code and on the school activity packs.Children from Feniton Church of England Primary School were invited to have their photos taken with the Ziggy and Zaggy characters as a memento of the event and were given a range of School Run Code goodies for their school."The daily school run can lead to chaotic scenes outside school gates", said Roger Watts, Retail Regional Manager, South West at Jet."We teamed up with Brake to address this problem and encourage teachers, pupils and parents alike to keep safety in mind at all times when dropping off and picking up children at school."Cathy Keeler, head of campaigns at Brake commented: "We know that child pedestrian deaths and serious injuries peak around school run times, and there are many ways parents can act to reduce these casualties. "Cutting your speed to 20mph around schools, making sure your child is wearing something bright and parking in designated areas will all help make roads safer for kids. "We cannot be complacent about child road deaths, when our kids' lives are at stake and such simple, basic steps can save lives. Brake is proud to be working with Jet to help get this message across to parents and children.
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